Apple Just Raised Mac Prices in the UAE, Here's What Changed
Делиться
If you've been eyeing a new Mac, the timing just got a little more expensive. On 25 June 2026, Apple quietly raised prices across almost its entire Mac lineup, the first across-the-board Mac price increase in years. No new chip, no new design, just a bigger number on the price tag.
What actually changed
The increases hit every tier of the Mac range:
- MacBook Air, up from $1,099 to $1,299
- MacBook Neo (13-inch), up from $599 to $699
- MacBook Pro, base price up roughly $300
- iMac, up $200
- Mac Studio (M4 Max), up from $1,999 to $2,499
Apple hasn't published a detailed explanation, but the increase lands alongside the company's broader push to bring more chip production onshore in the US, including a newly expanded six-year manufacturing commitment with Broadcom. Component costs and supply chain realignment are the most likely drivers, even without an official statement.
What this means if you're buying in the UAE
Global price increases like this one typically flow through to regional pricing over the following weeks, since UAE retail prices are pegged to Apple's international price lists rather than set independently. If you've been planning a Mac purchase, for a new business setup, a studio upgrade, or a simple replacement, buying before regional repricing catches up is usually the better move than waiting.
Where this leaves the lineup
Despite the increase, the Mac range remains the strongest argument in Apple's lineup: the MacBook Neo's A18 Pro chip and Apple Intelligence features are still aimed squarely at everyday productivity and creative work, and the MacBook Pro and Mac Studio continue to lead their categories for anyone doing serious video, audio, or development work.
Florence Trading carries the full current Mac range, MacBook Air, MacBook Neo, MacBook Pro, iMac, Mac mini, and Mac Studio, all in AED, with UAE warranty support and fast delivery across Dubai and Abu Dhabi. If a Mac is on your list this quarter, now is the moment to lock in today's pricing before it moves.